Body-Positive Creators Reimagine Athleisure Inclusivity

154

assets produced

154

assets produced

67.9

views

67.9

views

7.2

engagement rate

7.2

engagement rate

Client

ActiveFit

Year

2026

Industry

Fitness

Platform

Territory

United States

Book a call

Challenge

ActiveFit’s mission of inclusivity and sustainability stood strong but its content failed to reflect these core values. Past partnerships with size XS and S models felt deeply exclusionary. 60% of target users from size M-6X said they did not see themselves in the brand’s posts.

Inclusivity Gap: 60% of size M–6X shoppers felt excluded by ActiveFit’s outdated “perfect body” content.
Mission Dilution: The brand’s sustainability message got lost in generic workout posts.
Low Engagement: 1.8% average engagement (well below the 3.5% athleisure industry avg).

Solution

We knew ActiveFit’s superpower was its inclusivity so we centered that in every part of the campaign. We partnered with creators who represented the brand’s full size range and shared its sustainability values, turning them into trusted “mission advocates.”

Diverse Creator Matching: Partnered with 16 creators (sizes XXS–6X, ages 22–43) who prioritized body positivity and sustainability.
Dual-Focus Content: Creators centered on two core pillars, inclusivity with try-ons across all sizes and sustainability with backstage insights into recycled cloth production.
Workout Challenge: Launched a “Body-Positive Fit Challenge” where creators and fans showed ActiveFit gear in use.

Result

This body-positive creator campaign didn’t just boost sales—it fixed ActiveFit’s core gap: making size-inclusive, sustainable athleisure feel accessible (and seen) for shoppers of all bodies.

Throughout the 8-week campaign, the results included:

53% growth in female customer base, exceeding the 40% target
A 294% lift in engagement rate, rising from 1.8% to 7.2% and doubling the industry average
30% more searches for “ActiveFit sustainable leggings”, proving the mission message cut through

Beyond metrics, the campaign turned ActiveFit into an inclusivity leader in the activewear space, and shoppers now associate the brand with “feeling seen,” not just “buying leggings.”

“VibeVox didn’t just help us sell leggings—they helped us build a community. The creators understood our mission of inclusivity, and their content made customers feel like they belonged. That’s priceless.”

-- Taylor Reed

Marketing Director @ActiveFit