Repurpose Creator Content for Your Channels
Clip or reformat creator content to effectively share on your brand’s social media, website, or email newsletters. For example:
Turn a 10-minute creator vlog into 3 short TikTok clips and tag the creator to drive cross-traffic.
Use a creator’s product photos in your email welcome series and credit them to build trust.
A fashion brand reused 5 creator look posts into a “customer faves” carousel, their Instagram engagement spiked 32% the next week.
Host a Creator-Led Q&A to Build Stronger Brand Communities
Invite the campaign’s creators to join a live Q&A on your brand’s Instagram or Facebook Group. Let them answer audience questions about the product (e.g., “How does this serum work for sensitive skin?”) or their collaboration experience.
This gives your audience direct links to the brand and their favorite creator, deepening connections. A skincare brand’s creator Q&A drew 200+ live viewers, with 15% signing up for the product trial mid-session.
Strategic Highlight User-Generated Content (UGC)
Encourage your audience to share product experiences and tag your brand and campaign creators. Pick 3-5 top posts weekly to feature on your Stories or feed.
A snack brand launched the “#MySnackRoutine” hashtag with campaign creators. Creators shared routines, and 100+ audience members joined in. The brand’s UGC volume tripled in 2 weeks, with 20% of UGC posters becoming repeat customers.
